Web Style Guide

How to use the Web Style Guide

This style guide applies to official university pages, which are defined as pages on a university web server that have been created by the university, its schools, departments, or other administrative offices. It does not apply to webpages for individual students, faculty or staff members. 

This online style guide will aid UNC Asheville web editors in presenting consistently high-quality websites. To ensure a unified experience, official pages of the site should appear to be visually related, promote a high degree of usability standards and convey the university’s brand promise.

The guide should be used as a supplement to the university’s Web Policy (currently under review), which regulates the standards, requirements and policies governing university websites.

Templates and Banners

All departmental websites must use an official template built in the university’s CMS (Drupal). Web templates and banners are supported by ITS and Communications and include the institution’s visual identity standards and brand strategies.

• Web templates include page layout options, university logo, departmental nameplates, official fonts and color styles, footers and banner links.
• Web banners span the top of each page in the website and include the logo, nameplate, universal search box and links to maps, library, Moodle, OnePort, and email.
• The content area below the banner is to be maintained by the website owners, but must contain the standard navigational elements for all departmental sites.
• Any variation of templates must be reviewed and approved by the Web Advisory Council.  Requests for custom web templates, or other customized content should be addressed to webmaster@unca.edu
• This style guide provides information on how to maintain a look and feel consistent with the university's website.