Color Palette

UNC Asheville Colors

As of Fall 2016

The university’s core color is PMS 293, or the “Asheville blue” that is used for the UNC Asheville logo, on athletics uniforms, and in other official university applications. As a defining brand element, the Asheville blue should be incorporated into every university marketing vehicle.

Secondary colors are intended to accent the core blue and should be used moderately. Depending on background color, black, white or yellow (PMS 123) can be used for body text. 

Pantone Colors (print) CMYK Colors (print) RGB Colors (web) Usage
PMS 293 C:100
M:69
Y:0
K:4
#003DA5 Core color
PMS 123 C:0
M:24
Y:94
K:5
#FFC425 Secondary color
Warm Red C:0
M:75
Y:90
K:0
 #F26D2C Secondary color
PMS 390 C:22
M:0
Y:100
K:8
#C1CD23 Secondary color
PMS 390+
30 Black
C:22
M:0
Y:100
K:38
#8A991F Secondary color
PMS 313 C:100
M:0
Y:8
K:13
#1B9AC7 Secondary color