Color Palette

Rooted in the mountains and natural environment surrounding our campus, our color palette represents UNC Asheville’s community spirit and provides a strong visual link to our brand identity. 

If there is a question regarding appropriate use of color or about reproducing accurate colors in printed or promotional materials, please email communication@unca.edu for assistance and approval.

University Color Palette

View as PDF

Primary

Our signature “Bulldog Blue,” Pantone 293, should appear as the primary color in every marketing piece to show University spirit.

PANTONE 293WHITE
Bulldog Blue

PANTONE 293
CMYK 100, 69, 0, 4
RGB 0, 61, 165
HEX #003DA5

WHITE

PANTONE WHITE
CMYK 0, 0, 0, 0
RGB 255, 255, 255
HEX #FFFFFF

 

Blue Ridge Hues & Secondary Colors

These colors can bring variety to marketing pieces while still expressing the UNC Asheville brand. These colors should only be used as accents and should not be the predominant color in your pieces.

Blue Ridge Hues

PANTONEPANTONEPANTONE
Evening Blue

PANTONE 2185
CMYK 100, 38, 17, 2
RGB 0, 118, 165
HEX #0076A5

Sky Blue

PANTONE 7459
CMYK 72, 9, 9, 13
RGB 66, 152, 181
HEX #4298B5

Bright Blue

PANTONE 7458
CMYK 53, 3, 8, 9
RGB 113, 178, 201
HEX #71B2C9

PANTONEPANTONEPANTONE
Morning Blue

PANTONE 2204
CMYK 33, 5, 8, 2
RGB 175, 205, 215
HEX #AFCDD7

Daybreak Blue

PANTONE 643
CMYK 20, 3, 1, 2
RGB 198, 214, 227
HEX #C6D6E3

Light Blue

PANTONE 642
CMYK 13, 2, 1, 1
RGB 209, 221, 230
HEX #D1DDE6

Secondary Colors

PANTONEPANTONEPANTONE
Forest

PANTONE 5565
CMYK 44, 12, 34, 24
RGB 127, 156, 144
HEX #7F9C90

River

PANTONE 2180
CMYK 83, 40, 34, 30
RGB 63, 108, 125
HEX #3F6C7D

Night Sky

PANTONE 2955
CMYK 100, 60, 10, 53
RGB 0, 56, 101
HEX #003865

PANTONEPANTONEPANTONE
Frost Gray

PANTONE COOL GRAY 1
CMYK 4, 2, 4, 8
RGB 217, 217, 214
HEX #D9D9D6

Steel Gray

PANTONE COOL GRAY 3
CMYK 8, 5, 7, 16
RGB 200, 201, 199
HEX #C8C9C7

Stone Gray

PANTONE COOL GRAY 8
CMYK 23, 16, 13, 46
RGB 136, 139, 141
HEX #888B8D

PANTONEPANTONEPANTONE
Honey Bee

PANTONE 2006
CMYK 0, 22, 77, 0
RGB 235, 188, 78
HEX #EBBC4E

Autumn

PANTONE 7411
CMYK 0, 42, 75, 2
RGB 230, 166, 93
HEX #E6A65D

Clay

PANTONE 7607
CMYK 0, 59, 49, 14
RGB 194, 110, 96
HEX #C26E60

PANTONEPANTONEPANTONE
Gold

PANTONE 7562
CMYK 8, 29, 66, 19
RGB 189, 155, 96
HEX #BD9B60

Chestnut

PANTONE 4705
CMYK 24, 70, 71, 58
RGB 124, 77, 58
HEX #7C4D3A

Maple Red

PANTONE 187
CMYK 7, 100, 82, 26
RGB 166, 25, 46
HEX #A6192E

See accessible color combinations

This chart “grades” various brand color combinations, testing the contrast levels for best legibility. You can also test your colors with this online contrast checker.

Download color palettes for Adobe Creative Suite

Download our brand CMYK and RGB/HEX color palettes for use with the Adobe Creative Suite. When designing branded content, use these color palettes to ensure your color values are correct.