Athletics Logo

Use of all UNC Asheville athletics branding is subject to prior approval by the Department of Athletics. If you have questions about athletics branding or usage, please contact the university Licensing Administrator by emailing

The Bulldog

UNC Asheville’s Bulldog graphic, commonly referred to as Rocky, is part of the official Athletics logo. This version of Rocky may not be used without express permission from Athletics.

Additional Bulldog designs are available for more general use, from Alumni Relations to campus communication, and may be customized to fit your project. 

UNC Asheville’s Bulldog statues are also iconic, and for incoming and graduating students represent a symbol of good luck. Students give Rocky a good-luck pat before they start their first semester at Convocation and again as they walk to Commencement, a favorite campus tradition.