The imagery used in UNC Asheville communications makes a powerful impression. When shooting photographs, look beyond traditional setups to create images with different perspectives and details, a softer focus, and unusual angles to impart a sense of creativity and inspire a particular emotion or atmosphere.

Images that evoke the UNC Asheville brand should feel spontaneous rather than staged, showing people in natural poses engaged in real-life situations. Subjects should exhibit a sense of self-confidence and joy in collaborative learning. Err on the side of restraint when using photography. One larger, well-cropped photo will create a stronger impact than a series of smaller, overly detailed images that create a cluttered, unfocused page.

All images should be at least 300 dpi at full size for print and at least 72 dpi at full size for web.

Request a Photo Shoot

For photo shoot requests, please email

Request Existing Photos

Communication and Marketing maintains an archive of university photos. Please email to request photos for print or web use.

Photo Release Form

When taking photos yourself, make sure all subjects sign a Photo Release Form.

All photographers taking photographs on university property or of university events must obtain a signed release form from any student, faculty member, staff person, or member of the public who is visibly recognizable in the photograph. Crowd scenes where no single person is the dominant feature are exempt.

These rules govern photographs intended for use in any university publication of a marketing or a public relations nature, such as newsletters, brochures, viewbooks, promotional items, or online content. These rules are not in effect when photographs are taken of news events, but photographs taken for news purposes require a release for reuse in marketing materials.

Photographers provided by Communication & Marketing take care of all photo releases.