A brand is the expression of an organization's identity and value articulated by its messaging, imagery, and design.
Consistency and clarity make a brand strong and meaningful. Keep these key ideas and messages in mind when communicating about the university.
The University Vision
UNC Asheville students, within a diverse and inclusive community, experience liberal arts education at its best.
Personality & Voice
Members of the UNC Asheville community love to think and create and explore new ideas. They get excited by lively debate and the pursuit of knowledge. And while UNC Asheville students are serious about their studies and expect to be challenged, they’re not overly intense or competitive; to the contrary, they describe themselves as relaxed, friendly people who value collaboration and creativity.
UNC Asheville faculty and students are upbeat and engaged, and photographs and stories should reflect how much they enjoy being part of a diverse community of artists, athletes, scientists and mathematicians whose shared experiences create an exciting environment of collaboration and creativity.
UNC Asheville marketing communications employ a sophisticated color palette and fonts that feel artistic, inquisitive and modern. Layouts should feature smaller font sizes, not too much text, and plenty of open space to pull the reader in, not jump out at them.
Visit our Visual Branding pages for more information on visual style and downloadable assets.